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Let Toys Be Toys Profile picture
Let Toys Be Toys
@LetToysBeToys
Challenging gender stereotypes in childhood, especially in toy marketing, education and the media. Founders of the #LetBooksBeBooks campaign and #Toymark award.
May 2, 2019 • 13 tweets • 6 min read
Hello & welcome to all our new followers. Here’s a bit about us & what we’ve accomplished. When our campaign began in 2012, signs for ‘Boys’ Toys’ & ‘Girls’ Toys’ had become commonplace in the UK. We wanted to change that and we have! See the evolution of signs below! 1/ In 2014, our #LetBooksBeBooks campaign with @LetterboxLib led to 11 publishers including Usborne & Random House pledging to drop boy/girl labels from their children’s books - hugely important because no child should feel excluded from something they are naturally drawn to 2/
Dec 31, 2017 • 13 tweets • 6 min read
Reasons to be cheerful! Just some of the changes we've seen since we started up in 2012 (thread). 'Boys' & 'Girls' signs have been virtually eliminated from UK toy shelves lettoysbetoys.org.uk/girls-and-boys…
Nov 19, 2017 • 23 tweets • 12 min read
How childhood gender-stereotyping damages boys: a THREAD for #InternationalMensDay In recent years, the toy industry has heavily segregated toys for boys & girls with the latter becoming VERY pink #InternationalMensDay