✨ #SEO - Conversion Rate ✨

🧵
🔸 What is a conversion rate?
🔹 The percentage of visitors to a website or landing page that convert (complete a goal).

🔸 What is a good conversion rate?
🔹 It depends on what you are tracking or what is your goal.

(1/6) ▪️ eg:
Goal A: Buy a product for $5
Goal B: Free Download / Play a Video

In both these cases, the conversion rate would be different. Since Goal B is free, it might see a much bigger conversion rate than goal A.

So, how good a conversion rate is, depends on the goal.

(2/6)

🌤️ #SEO - Search Volume ≠ Priority ⛅️

🔸 In my experience, search volume should not be used as a top priority metric to decide if you should write the content or not on a topic.

Why?

A thread. 🧵

(The represented search volume data is from a keyword tool)

(1/8) For example, your content's main entity is 'bat'.

'Bat' has a monthly search volume of ~ 1,220,000.

But, 'bat' can have different meanings, like:
🔹 🦇 (bat animal)
🔹 🏏 (cricket bat)

And your topic is 'which bat is best for cricket'.

(2/8)

✨ #SEO - Case Study ✨

🔸 June 1, 2021: 7 visits/day
🔸 Sep 5, 2021: 4100+ visits/day

🔹 Brand new website with new domain
🔹 3.5 months old

🧵 A thread on the things we did which led to this growth. 🎯 Target Audience 🎯

🔸 Conducted research on the target audience

🔹 No, it was not about what they eat, wear, or how much they earn or spend.
🔹 It was focused around what they search and what they are looking for. And why?