November 27, 2024: Our X/Twitter account (@threadreaderapp) got hacked and unrolls aren't working right now. We appreciate your patience until this is resolved.
Audio has finally arrived in India from being a non-existent category in 2019 to now becoming a mainstream content format.
Category creation is tough but we believed in the compounding power of rapid execution and iteration led feedback loops. We are now seeing the results (1/6) #Engagement - 1 Billion+ monthly listening minutes in Feb'21 with users spending 110 minutes daily on Pocket FM app
Continuous product experiments have helped us find strong PMF and we are now amongst the top OTT platforms in India. (2/6)