Stephan Seiler Profile picture
Marketing professor @ImperialBiz, @cepr_org research fellow; research in data analytics, consumer search behavior, healthcare markets, online word-of-mouth.
Dec 25, 2021 • 12 tweets • 7 min read
As a little Christmas present 🎁 I put together a list of my top quant marketing articles (broadly defined) of 2021.

Advertising, Pricing, COVID-19 😬 and other interesting stuff!

#MarketingTwitter #EconTwitter

Papers are listed below in no particular order ... 1) Advertising Spending and Media Bias: Evidence from News Coverage of Car Safety Recalls (Mgmt Sc) by Graham Beattie, @RDurante_2020, @briangknight, @Ananya_Sen_.

Super interesting study on how media bias & ad incentives interact.