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Stephan Seiler Profile picture
Stephan Seiler
@SeilerStephan
Marketing professor @ImperialBiz, @cepr_org research fellow; research in data analytics, consumer search behavior, healthcare markets, online word-of-mouth.
Dec 27, 2022 • 19 tweets • 10 min read
My 🏆 Best-of-2022 🏆 list of quant marketing papers 👇👇

(1) "Vertical Contracts with Endogenous Product Selection: An Empirical Analysis of Vendor-Allowance Contracts" by @hristakevas in the Journal of Political Economy.

journals.uchicago.edu/doi/epdf/10.10… Vendor allowances are common in retail setting (but typically unobserved) and they shape the assortments that stores offer. The paper develops a structural model to back out allowances from observed assortment decisions and quantifies welfare effects.
Dec 25, 2021 • 12 tweets • 7 min read
As a little Christmas present 🎁 I put together a list of my top quant marketing articles (broadly defined) of 2021.

Advertising, Pricing, COVID-19 😬 and other interesting stuff!

#MarketingTwitter #EconTwitter

Papers are listed below in no particular order ... 1) Advertising Spending and Media Bias: Evidence from News Coverage of Car Safety Recalls (Mgmt Sc) by Graham Beattie, @RDurante_2020, @briangknight, @Ananya_Sen_.

Super interesting study on how media bias & ad incentives interact.