Share this page!

Enter URL or ID to Unroll

You can paste full URL like: https://x.com/threadreaderapp/status/1644127596119195649
or just the ID like: 1644127596119195649

How to get URL link on X (Twitter) App

  1. On the Twitter thread, click on or icon on the bottom
  2. Click again on or Share Via icon
  3. Click on Copy Link to Tweet
  4. Paste it above and click "Unroll Thread"!
  5. More info at Twitter Help
Shane Cicero Profile picture
Shane Cicero
@ShaneCicero
Ad buyer/strategist, digital agency owner in the DTC Ecomm space. Foxwell Founders & Foxwell Digital ace. Most importantly, an awesome #Dad.
Feb 3, 2021 • 7 tweets • 2 min read
Reminder: We're heading into a digital world that will be void of 3rd party cookies. If you are an FB/IG ad buyer it is important that you have the Pixel & CAPI in place on your client's sites. CAPI will "in-time" pick up the bulk of events as the pixel's ability diminishes. I think there is also some confusion on how this should be implemented.

If a client is on Shopify, be sure to set up the pixel and CAPI (currently only the purchase event is active) via Shopify's new Facebook Sales Channel App.
May 26, 2020 • 10 tweets • 2 min read
Had a call with our rep as we've had a lot of questions around Facebook's announcement of Shops and if there will be a fee to use them. (A Really Long Thread 😉👍) First, Shops are not exactly new. If you set up a Facebook Page Shop back in 2016(IE: your catalog feed on display right on FB), this is basically that but improved. This rollout will give brands more customization/control in showing specific products, the look/feel of the Shop.
Apr 19, 2020 • 5 tweets • 2 min read
I've worked with well over 100 different brands since becoming an FB ad buyer over 5yrs ago and while I've helped clients scale to $1M, this is a first for hitting that goal in 1 week.

Totally humbled and grateful to be on this ride with our client.🙏🙏 #DTCTwitter #DTC Image So what's helped us get there?

1. Email -This brand has a loyal email base and a huge repeat purchase ratio.

2. Relevant & Timely Ads. Speaking to the times but looking forward to more promising (and fun times) has helped us build on that desired need/want for the product.