I help people create companies, protect their IP, & grow their brands. Founder of @brandandbiz.
Speaking agent: @gravityspeakers
Apr 25, 2021 • 12 tweets • 4 min read
Grow your brand, they said. Just put yourself out there, they said.
But what does this actually look like?
Here are some *free* ways to start promoting yourself, your expertise and your work. Don’t do em all—just pick 1 or 2 & roll with those for a while.
A thread.
1/ Write. On your own platform AND someone else’s.
Pitch op-eds to local newspapers & articles to other media editors using @TheOpEdProject’s tips. If you’re in Higher Ed, pitch @ConversationUS.
Bonus points if you #ownyourgenius and create a copyright strategy.
Apr 24, 2021 • 10 tweets • 4 min read
Earlier this week, I was on a legal/financial panel for emerging entrepreneurs at the #BBBSummit21 powered by @WDMCHAMBER.
Here are some of the resources I shared for people starting and growing their companies/businesses:
1/ If you don't know anything at all about raising money to start your business/company/startup, the absolute best place to learn from ground zero, on-demand, is the How to Raise Startup Capital masterclass by @ArlanWasHere.
In 2008, I took a $90,000 pay cut to enter academia. It was...a transition.
I realized early on that I wanted to be a public scholar and not live or die by teaching evals (they're racist, sexist & flawed) & research submission cycles.
Here's what I've learned.
🧵
Few old heads in the academy understand the public scholar route unless they've done it. If you find a pioneer, learn from them. If you can't, follow them online.
I've spent hours reaching @Wikipedia pages (more Black scholars should have them) & studying career trajectories.
Mar 27, 2021 • 32 tweets • 9 min read
Black women in academia, it’s time for you to see yourself as an entrepreneur.
Here’s why and how:
You are an expert—you know a ton about your field. You’ve beat crazy odds. You’re starting ahead of the curve in terms of knowledge level
Mar 6, 2021 • 17 tweets • 4 min read
A while back, my husband and I got a racist-ly low appraisal on our home. After much back and forth with these people (how they thought they could try it with TWO Black lawyers is beyond me), we got the appraiser to change it and closed on the loan yesterday 🔥. Renovation time.
Interestingly enough, I taught Property Law at @DrakeLawSchool for nearly a decade. I got [numerous] comments on my teaching evaluations that I talked about race too much and that it was distracting.
Aug 14, 2020 • 23 tweets • 7 min read
If you're following @GoodHumor and @RZA's new ice cream truck jingle collab, here's some black history for you:
Ice cream & ice cream parlors have been rooted in racism in the U.S., even though vanilla cultivation was revolutionized by a black pre-teen in the 1800s. A thread.
It isn't random chance that ice cream trucks still play music rooted in blackface minstrelsy.
Early U.S. ice cream parlors played music to keep patrons entertained, often using the Regina music box, which played, among other things, minstrel music. npr.org/sections/codes…
Nov 6, 2019 • 4 tweets • 2 min read
I also feel pretty strongly that, when you're looking to build interest in your brand, especially for speaking gigs, all of your content shouldn't *just* sit on social media platforms. Don't @ me.
Get yourself a domain/website (@WordPress and @squarespace gotchu). If that doesn’t tickle your fancy, have a simple app developed (@AppyPieInc has worked well for me in the past). Create an email newsletter (@Mailchimp and @ConvertKit can help). Have some control over your msg
Oct 25, 2019 • 31 tweets • 9 min read
I was cited in this @npr article today about Donald Trump’s use of Twitter and the various legal issues under the Presidential Records Act of 1978 and the Presidential and Federal Records Records Act Amendments of 2014. Lots to unpack here. LOTS.
