.@FIFAcom have come out with their Qatar World Cup audience numbers. And they are quite eye-opening:🧵👇 Overall:
- Let's start with the big one - 5 billion people engaged with the world cup in some way. It's not clear how they come to that number but they suggest it's across all platforms and devices across the 'media universe'.

study by @BCWGlobal on international sports federations and their #socialmedia performance.
They looked at follower counts, views, engagements, video, post frequency across the key platforms. Certainly some surprises in there, including the no. of posts some do.

Some takeaways: - @ICC leading the follower count at 92m across all platforms
- @fifa and @FIBA round out the top 3
- ICC also lead the most posts across Facebook (30 per day!), Instagram and Twitter
- @volleyballworld leads video consumption across Instagram with 236m!

So @Apple and @MLS joined forces in what could be one of the most intriguing + disruptive media deals the sports industry has seen. 10 years $2.5bn guaranteed. But there's more to it than just the $bn price tag.
It's a long one, but here's a thread on it:
🧵👇 What is it?

•10 Year global, exclusive streaming rights deal
•Every Match will be available live (previously regional blackouts)
•Mainly english only with some spanish and french in certain markets

What @dazngroup was when it first came to the market was a simplified single price subs offering looking to be first movers and disrupt the sports media world.

Fast forward to 2022 and now they're rolling out multi-tier pricing, prioritising distribution deals...
1/4 👇 and launching NFT's and Betting integrations on their platform in a bid to bridge the economic gap they were facing between rights costs and subscribers.

Each day they're acting more and more like a conventional broadcaster.

2/4

Across day 1 at #SPL22, priorities and challenges for sports properties seems to be overwhelmingly consistent across the board. #Data, owned platforms (O&O), content creation.
Here's a thread with some points I've picked up:
🧵 1) Audience data and the drive to know more about the fan. No-one seems to be happy with what they have. Is this complete picture of their fan idealistic over realistic? Seems everyone has different holes they're trying to plug.

FIFA+ launched recently, stirring reaction from the industry, media and fans from across the globe.
So what is it? What's it not? Why do it? What are some of the objectives? How will it be powered? How will it be funded?

Here's a thread with some of the details + thoughts: 🧵👇 What will be available:
- 40,000 live games per year
- 11,000 women's matches
- starting w/ 1400 live games streamed month 1.
- 2000 hours of archive content
- in 11 languages by year end
- an array of original content/ series
- data + news
from across the globe