We’re changing our company name so we can give the full @Square brand to our Seller business. So now we need a name to tie @Square, @CashApp, @TIDAL, and @TBD54566975 together into one. That name is “Block.” Why?

https://twitter.com/blocks/status/1466154290137894912

Not to get all meta on you… but we’re going to! Block references the neighborhood blocks where we find our sellers, a blockchain, block parties full of music, obstacles to overcome, a section of code, building blocks, and of course, tungsten cubes.

#BlackLivesMatter The image in the tweet above is the logo of the Black Squares Association (BSA), one of our employee resource groups. We shared it here to raise awareness of its members, their work, and our collective cause of fighting against systemic racism and injustice.

“I didn't see black business owners in my neighborhood growing up, so it's really important for me to do what I'm doing. The more we can see ourselves out in the world, the more it inspires other people to know that something like this is possible.”

This is Maurice Harris. 1/7 Maurice owns Bloom & Plume Coffee, a cafe he opened next to his flower studio in LA’s Historic Filipinotown.

“My grandmother was a florist, so I was able to see her working when I was a child. I loved watching her create. I ended up doing flowers, and people responded.” 2/7