$1BN+ in sales through direct response copy. Founder of nine 7-8 figure startups. Leader & Mentor @ Copy Accelerator. Super Dad.
Dec 9 • 24 tweets • 7 min read
I’ve made millions each from:
Building + scaling D2C Brands
Selling a high value service (copywriting + consulting)
Building agencies
Being a guru (courses, coaching, knowledge products).
Here are my thoughts on each + a recommended roadmap. (1)
First let’s talk about D2C. This is by far the most satisfying of the four. When done ethically, you’re providing the most value. It’s also the most scalable by far. As you build a team, create SOPs, etc - you can spend 5-20 hours a week in the biz and it’ll continue to scale. (2)
Feb 26, 2023 • 27 tweets • 4 min read
I’m still mad about Covid (a lengthy thread).
1. I’m mad that we couldn’t have meaningful conversations about vaccine efficacy on any of the major social media platforms without consequences like our posts being taken down; being shadow banned; or even being deplatformed.
Consequences that could and often did lead to significant financial harm to those with a large presence or personal brand, which further disincentivized others from speaking out.
Feb 13, 2023 • 8 tweets • 2 min read
Here's how you can "trick" ChatGPT into writing great ads for you. I'll paste the prompts as a short thread too. #ChatGPT#openai#copywriting
PROMPT 1: Today, you are going to be a world-class direct response copywriter who specializes in writing Facebook ads. I'm going to show you 3 examples of good ads. Just read them.
Jan 20, 2023 • 11 tweets • 2 min read
Let me show you how you can us OpenAI to write a good lead for a sales letter in under 2 minutes.
First, we're going to use OpenAI's Playground. Just Google it if you need help finding it.
Sep 11, 2022 • 49 tweets • 4 min read
A few weeks I attended Grant Cardone’s private mastermind at his HQ in Miami.
Grant shared several lessons he used to build $150m dollar companies and amass a networth of over one billion dollars.
Here’s 44 things he told me.
1-“I don’t want to learn from my failures. I want to learn from my successes because I can replicate and repeat my successes.”
Aug 23, 2022 • 15 tweets • 2 min read
28 Business Truisms I Learned From $1 Billion Dollars In Sales
1- Be careful not to confuse revenue with profits. Don’t get “drunk” with large numbers. You can generate a ton of revenue and still have a failing business.