How close are Humans traits & Marketing?

Let's decode 👇

🌓 Storytelling:

We, humans, communicate in a storytelling format to communicate and connect with others, ‘Do you know what happened? Or ‘You won't believe this but...’

Same way Marketing also relies heavily on… twitter.com/i/web/status/1… 🌓Perception:

Humans and marketing both rely on perception to create meaning.

People interpret the world around them through their perception (perspective, beliefs, superstitions) and marketing seeks to shape consumer perception of a brand or product through messaging and… twitter.com/i/web/status/1…

Lights, camera, action 💡🎥🎬

Are you ready to learn about the ultimate blockbuster Marketing Strategy?

We're talking about Meme Marketing! In the world of marketing, Memes are the new king. It's the secret ingredient that makes content go viral even before it hits the bag. 👇

90% of marketing efforts get in the older audiences due to old ways of audience marketing.

The younger generation has grown up in a world where marketing and advertising are ubiquitous.

The credit for ‘Modern Marketing’ goes to them.

A mini 🧵on what have they influenced. From influencers to targeted ads, young people are constantly bombarded with messages from brands trying to sell them products or services.

This marketing exposure has had a significant impact on consumer behaviour and has led to several trends and fads.

Marketing is complex & beyond just the definitions & jargons.

My 12+ years & the 8-pointer ways, that helped me build my knowledge in Marketing.

〈A 🧵〉 Learn, learn & learn - Never say no to any new ways of doing marketing as it's the most dynamic function one can ever get into. Learn from experts, colleagues, agency partners, seniors, literally from anyone.

There's got to be one right way to do marketing for an industry, a company or a product.

& the formula is?

A mini 🧵 Secret is - no such formula exists.

Alas not, one template sometimes doesn't work two times. But one full proof technic is 👇🏻

Marketing is a terrible career choice.

Here’s why….A🧵

(Inspired from Matt Avery’s video) Have you ever heard the song lyrics, ‘Mama put my guns in the ground, I can’t shoot anymore’ by Guns & Roses?

To reword, ‘Mama I don’t understand this, I can’t promote anymore’

Marketing is creative, passion & skill you can learn only 1% via any college. It’s largely inbuilt.

As we move into the new year, I am sharing a #contentmarketing strategy to follow.
A🧵
1. Telling Stories - Telling a story that people can relate to is so important. A story about climate change can make people realize more than holding n number of conferences.
contd...🧵 2. Make it a Person - Is your content emotional? Is it witty, if appropriate? Is it talking like a friend to your TG? Crux is go for more than facts & numbers.
contd...🧵