Andy Strote: Founded 3 successful creative agencies. Writing business guide for designers, copywriters, photographers, filmmakers who want to start their own.
May 2, 2023 • 4 tweets • 1 min read
Tomorrow's email is all about how to re-focus your freelance business to attract long-term clients.
There's still time to get on the list...
Sign up now. No fluff, all stuff you can use in your business...
Apr 30, 2023 • 10 tweets • 2 min read
Quick thread on idea generation:
I was a young copywriter at a big ad agency. They paired me with Paul, an experienced art director.
Here’s how we came up with ad concepts... (lessons at the end)
I’d go into Paul's office (yeah we all had offices), and he’d be sitting with his feet up on his desk, a big newsprint notepad in his lap, and a Sharpie.
Paul: “OK, let’s go....”
Me: “But I don’t have any ideas yet.”
Paul: “I know. Let’s go...”
Mar 24, 2023 • 9 tweets • 3 min read
6 things I learned in 6 years of freelance copywriting
Before I started my first agency, I freelanced.
In fact, my agency was built on my freelance clients.
You don’t have to start an agency.
But these tips can help you become a better, more profitable freelancer.
//THREAD//
The 80/20 rule
80% of my business came from a few clients.
They were corporate clients who needed lots of writing.
Job after job, no competition.
Strong relationships, lots of work, money no problem.
Efficient use of my time, mostly billable.
No need for constant hustling.
Oct 24, 2021 • 13 tweets • 2 min read
Quick thread on idea generation:
I was a young copywriter at a big ad agency. They paired me with Paul, an experienced art director.
Here’s how we came up with ad concepts... (lessons at the end)
I’d go into Paul's office (yeah we all had offices), and he’d be sitting with his feet up on his desk, a big newsprint notepad in his lap, and a Sharpie.
