Devoted to encouraging all aspects of research, writing, and teaching about business history and about the environment in which businesses operate; The Exchange
May 7, 2024 β’ 39 tweets β’ 6 min read
In this #bizhis #xinterview π§΅we talked to Dr. Jennifer Black about her recent book "Branding Trust. Advertising and Trademarks in Nineteenth-Century America" (2023) @PennPress
Welcome to the BHC's first Twitter interview π
#newbook #bizhis!
Today @TheBHCNews @ShamiltoShane are interviewing Dr. Xaq Frochlich @ComedoErgoSum
Author ofπ
@ucpressucpress.edu/book/978052029β¦
π Dr. Frochlich @ComedoErgoSum, so glad you are here! #fromlabletotable
Q1
βWhat inspired you to write this π?β βDo you have a personal connection to the topic of your book, and how has this influenced your perspective?β
Mar 8, 2023 β’ 11 tweets β’ 5 min read
Starting now w/ @AiHisano Geoff Jones and Robert Lockhart - ESC event about #writing your #firstbook#bizhis
What steps emerging business historians should take to write their first monograph?
From @AiHisano 1) think about what kind of scholar you want to be, 2) explore broader frameworks for your book than you had in your dissertation