So I was doing some reading, and I have a hypothesis of why Twitch has decided to introduce mid-rolls.
Yesterday, I shared some insight with you all on why as revenue is integral to many companies.
Today, we're going to talk about programmatic advertising.
So what IS programmatic advertising?
In short, it's the buying and selling digital advertising space automatically. Prior to this, companies had to manually set up ads - recall the ad pool for Twitch is super small.
This new process is streamlined, smarter and more efficient.
Sep 16, 2020 • 17 tweets • 5 min read
Hoo boy, I didn’t think I was going to make this thread, but:
My name is Millie and I work in a tech team that puts ads on our company’s website.
Or I did, until the bottom fell out of ads due to COVID.
With @Twitch introducing mid-rolls, here are some things you should know:
(Also at the end I’ve written a short list of alternative ad solutions, please feel free to add to them)
