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Judy Knows Profile picture
Judy Knows
@_judyknows
Enthusiastic fan of the power of fandoms 📑 Read "BTS & the Future of the Fan Economy" aka the business of @bts_bighit 💜
Oct 18, 2020 • 27 tweets • 20 min read
THREAD👇
How did a Korean boy band (@BTS_twt) with only one English track (#BTS_Dynamite) become the most powerful force in music?

🤓10,000 words later, the business strategy of BTS:
judyknows.com/bts-fan-econom…

⚡️TL;DR: #BTS & @BigHitEnt are absolute masters of the fan economy ❓What's the fan economy?
💜 It relies on the building of psychological intimacy 🤝 to encourage fans to spend ⏲️ & 💰 to support

📈Despite #BTS making up 88% of revenue, @BigHitEnt hit a 6+ billion USD market cap in their 1st days on SK's KOSPI.

nytimes.com/2020/10/14/bus…