It's been really fun here to get to work on a unique problem for 🇮🇳 consumers from 0 to 1.
Here are some learnings on Product & Growth from things I've worked on 👇
1/
Growth:
- Before this gig, I had nearly zero experience in marketing.
- I went from managing few thousands of monthly marketing budget to tens of lacs (with positive ROAS).
- Learned about improving ROAS & reducing dropoff at every step of user journey.
2/
Aug 15, 2020 • 31 tweets • 4 min read
I, @palakzat & @ankitkr0 generated a thread on India’s favorite sweet using GPT-3. Here we go:
The story of - Gulab Jamun
1/ Gulab jamun was first prepared in medieval India and was derived from a fritter that Central Asian Turkic invaders brought to India.
Jun 8, 2020 • 9 tweets • 2 min read
We all know Ambani family follows Indian Traditions & celebrates Indian festivals. Same goes for Reliance company as well.
A small🧵
1/n
In 2015 during my 2nd year of college summer break, I was interning at Reliance Jamnagar Refinery.
My daily commute was from my home (then) in Jamnagar to Khavadi where Reliance Refinery is located. And then to the Refinery unit where I was posted using Bus Shuttles.
2/n
- FB + Mobile No.
- Option to Skip Login as well, which is required to explore more features like Follow Experts, Save Products, Add to Bag etc.
- Constant push for language as 70% of its customers is coming from outside of the top 10 cities in India.
2/
Oct 23, 2019 • 6 tweets • 2 min read
Leaving Chennai after 2.5 years.
Here's a small thread on this city by a North Indian who lived outside his state for the first time.
👇
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Chennai is very cheap compared to other metros - good food, rent, travel everything.
I've once travelled 45 km in 20 Rs in local train under 1 hour 🙌
You can find lunch meals, evening dinner - dosas, idli under 100 in almost all good restaurants
2/
Aug 28, 2019 • 11 tweets • 7 min read
There's been a 50% increase in 🇮🇳 startups applying to @ycombinator .
S19 batch had a total of 140 applications from 🇮🇳 Startups, 12 got accepted (2 not disclosed yet), here's a short summary of all of them.
- 90% of Meesho users are women
- 80% of users are from Tier 2,3 or below cities
- 70% of users are housewives
- Most users make $150-200, top 5% make $400-500
- After housewives they added students, retired people, anyone who wanted a secondary income google.com/podcasts?feed=…
- How they make Fb bigger (this episode is before funding)
- They first came up with idea of Swiggy for Fashion, but soon realized it won't work. When they were onboarding resellers for this idea, they saw so many people using WhatsApp to engage with existing customers
