Excited to see how @fast is thinking about product and growth strategy.

Thoughts…

Growth north star: # transactions w/ fast
Growth rate: 10% WoW

Strategy: focus on integrating w/ trusted brands

The more brands that implement Fast, the more “free” advertising with consumers. Every user who checks out on the web, sees a wall of options.

If Fast can convince brands to add Fast, and maybe remove a few others, consumers will see Fast and be curious.

When they click on the button, they'll be taken through an experience that explains the value prop.

For those of you building a SaaS platform, it easy to just look at # of new visitors and conversion % to paying subs.

But there is so much in the middle and optimizing there is where you win.

Small thread 👇 Think of it as an activation funnel:

Visitors > create account > start engaging with the tool > publish/integrate their work > convert to paid

The products we build are typically just loops or funnels (or both).

How to use them to make better decisions and help build a better #nocode product.

Thread 👇 Funnels:

Setup:
- What is the end state of success?
- What steps does the user need to do to get there?
- What are the conversations rates between each step?

Action:
- Identify the biggest problem
- Research why it’s happening
- Fix it
- Repeat

🚀 Orders of magnitude growth 🚀

1/10/100/1000

Before you build anything, think through the details of how you:

- acquire for first user
- acquire 10 users
- acquire 100 users
- acquire 1000 users This process forces you to understand the strategy and effort required for each growth step, BEFORE you start building anything.