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Prize money rose by 40%, largely thanks to winning the Europa League and the improvement in Premier League finishing position (5th up to 3rd). Yet, oddly match day income and corporate facilities income both fell, despite having more matches at St Mary's.
Having missed out on qualification for the Champions League, as per the 2023-24 season, reaching the QFs of the UEFA Europa League went some way to make up for the reduction in prize money. Despite this, prize money still fell by £24.6m.
Given the increase in fixture numbers, with games against Real Madrid, Sporting Lisbon, and Olympique Lyon, this comes as no surprise. The double-digit growth in cash inflow across all of these areas and corporate facilities income helped mitigate the decline in 'other' income.
The biggest % rise in revenues coming from the new owners putting in their own money to pay off the previous director's debt.