10 non-straightforward things in technical SEO you should know 👇👇👇

A 🧵 (don't forget to save) 1️⃣ Your page doesn’t need to be cached to rank on Google

To be a great technical SEO without feeling imposter syndrome, it’s not enough just to know the basics.

Canonicals…
Redirects…
Indexing…

Don’t get me wrong: these things ARE important. But to be honest, they are pretty easy to pick up when you start. What’s hard to pick up is how all these technical SEO components are connected. What’s the WHY behind choosing this or that component to use in your unique situation (e.g. a canonical vs a redirect)?

I’ve been creating courses and training as part of my business since 2019.

Here are 5 lessons that I’ve learned.

They will help you if you want to create a self-hosted course too.

A 🧵 1️⃣ Create a course because you genuinely want to help people

Creating a course is not a “make money fast” route.

It requires a specific type of personality who is ok with recording the content for hours.

If this is not done properly, your website migration is going to be a disaster.

👇👇👇 I got this question the other day:

“There are a few things that have been missed during the migration process by the dev team. And now I’m as an SEO trying to get the dev to implement the amendments. But I can’t get to the dev as they’re not on the calls."

The Change of address tool in Google Search Console is of great help during migrations.

But it’s important to use it properly.

Here are 5 useful tips that will help you.

A short 🧵 1️⃣ First, what does the tool do?

The Change of address tool helps to notify Google that you're moving to a new domain/subdomain so it can pick up the changes quicker.

Here’s a technical SEO thing that most SEOs don’t know:

The difference between fragments and hashbangs in the URLs.

# vs #! Why is it important?

Well, knowing the fundamental difference between technical aspects of pages and URLs is what differentiates great SEOs from the rest.

It’s one of the most frustrating things in technical SEO…

You set up a canonical tag...

But Google chooses something else.

Here are 5 reasons why it might happen.

A 🧵 After this thread, you’ll understand why Google might be ignoring your canonical tags.

It’s the first step to fixing it.

So…

Here’s the thing:

Your page can look as if it works. But it still can return a 404 HTTP status code. This question came up during a recent Q&A session for my Tech SEO Pro students

One of the students shared a website where all pages looked normal and usable: all content was in place.

But the problem was - each page returned a 404 HTTP status code.

6 things every technical SEO should know about browsers and rendering: 1. What critical rendering path is

2. What steps the browser goes through to build a page from the HTML code

3. What are render-blocking resources?

This past week was the most stressful week of my life.

So many things were at stake.

Uncertainty.

Being let down.

I could hardly live and breathe because of the tightness in my stomach and chest caused by stress.

I tried to distract myself as much as I could. So I watched like 5 TV shows.

And I created 7 new lessons for my Tech SEO Pro course.

Doing something familiar, something I'm really good at, gave me sanity.

Plus, I know my students are eagerly waiting for the new lessons so I couldn't let them down!

Comparison will kill you.

If you let it.

It’s one of the most dangerous feelings.

Here are 7 ways to stop comparing yourself to others.

A 🧵 Use these 7 steps whenever you hear this “I’m not as good as he/she is” voice.

They will help you live a happier life.

And become more confident being YOU.

What’s the best way for Google to make website owners act on something?

Say that it’s a ranking factor.

Then it becomes “a real thing” as SEOs get concerned about it, write posts, do webinars, talk to clients and then push through to implement the “new rules”. It happened with security when HTTPs became a ranking factor.

It happened with page speed when Google introduced Core Web Vitals.

It’s happening now with the helpful content update.

I LOVE that at least now it’s a huge and important topic.

During my 10-year long SEO career and dozens of websites and projects I’ve worked on, I had one favourite type of projects:

Creating technical #SEO documentation.

I'll share my 7-step process in a 🧵 I did it for new complicated websites.

I did it for migrations.

And I did it for a big content management system empowering dozens of dealership websites.

This SEO topic is too important to ignore.

Links 🔗 vs. buttons ▶️

Many don’t think there’s an issue with those… before they face one.

I’ll explain it in a short 🧵 First, why is it important?

From a UX perspective, links and buttons are very different.

Links point from one page to another.

They help with internal linking and help to navigate through a website.

I’ve created over 30 lessons for my Tech #SEO Pro course in the last 2 months.

I’ll break down my 11-step process below so you can use it when you need to.

A 🧵 First, why have a process?

A process is very important in any sphere. It helps you create great results REPEATEDLY.

It also saves a lot of time.

I usually create a process and then improve it over time.

Since 2019, I’ve built 2 businesses from 0 to 6 multiple figures.

I had burnout. I hired and fired people.

And here are my 12 lessons. A 🧵 1. Learn who you are.

In the beginning, it’s hard to focus on things that matter to you and serve you.

Instead, you might find yourself pulled in different directions which can cause burnout.

The faster you’ll learn who you are, the easier it is to follow your path.

5 reasons why you need to know technical SEO

a short thread 🧵 1️⃣ You feel more confident providing SEO recommendations

Sometimes it’s hard not to feel like an imposter if you don’t know something.

Many SEOs won’t like it but here's my opinion:

You don’t need to have coding skills to be a technical SEO.

Technical SEOs are NOT REQUIRED TO CODE.

Does having a tech background help in SEO?

Yes.

Is it absolutely required?

No. Yet I see more and more posts like:

“You’re not a real tech SEO if you’re not a developer”

The reasoning behind this is usually around tech #SEO including the knowledge of how websites are built, how browsers load pages, etc.

7 things I wish I understood earlier as a technical #SEO

A 🧵 1️⃣ There’s rarely one clear answer

You will need to consider many variables in order to make a final decision on what to do with a technical #SEO issue you encountered.

It might need a fix. It might not. And there can be different options to handle it.

Building in public is scary.

But I'll be doing it with my new course on #TechnicalSEO.

Want to follow the process and learn from it (in case you want to create something too)?

Follow this thread 🧵 I launched my first course, SEO Challenge, in 2019.

I didn’t know a lot about courses then. So I was working backwards in some respect with it.

Today's #SEO tip:

Here's how you can easily spot any discrepancies between search results appearances of your whole domain vs domain prefix.

(aka whether you have http/https duplicates indexed)

A short 🧵 You’ve seen this Google Search Console box in the search results many times, haven’t you?