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1) I'm analysing impact of rent reductions on landlord profit margins using HMRC data. The impacts are marginal; vast majority of landlords have large profit margins. (Can't share results publicly yet, report to be published by @NEF, but happy to share with Labour's housing team)
Almost everyone uses the term rent in a pejorative way, to cast incomes as unearned and/or inefficient.

https://twitter.com/GeorgeMonbiot/status/1139081913644326912NB. population is not good proxy for housing need, which is why I've also made graphs looking at ratio of housing stock to households.