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Bill Profile picture
Bill
@billhinchencopy
Writing probably the best copy about science and other gubbins. Former proper biologist turned writer for cash money.
Nov 2, 2022 • 7 tweets • 2 min read
I think science marketing is broken: I don’t believe scientists care about company blogs, social media or the pile PDF posters everyone has. And it’s so hard to get scientists to try a new alternative because it’s too risky.
So what can we do? #marketing #sciencetwitter 1. Keep your existing customers up to date on new products and services. Show them ALL the supporting data, and not in the cherry-picked app note style. Show them the proper data - mess and all!