A content calendar still needs a marketing strategy. Here’s a few quick steps to take BEFORE you come up with topics:
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Firstly, I will not stop preaching about how entrepreneurs & companies need to start repositioning ‘content’ in their heads as ‘brand assets’.
These are your ambassadors. Your sales reps. Your doormen.
Put some respect on your reputation &prioritize quality (if you’re serious)
Jun 3, 2021 • 16 tweets • 4 min read
1/16 How to create content pillars for your brand [a thread] #30daysofthreads
So if you don't know what a content pillar (or bucket) is here's a quick definition─ basically they're topics & themes (typically 3-5) that your brand consistently discusses + educate & build convo on
2/16 Content pillars not only help you stay on brand with your niche but also give your audience clear indications of what they can expect when they enter your world. Sticking to them matters.
The concept itself might sound restrictive but it's not and I'll explain this in a sec
4 Simple Market Research Tools to Help You Find Topics for Content[Thread]
Market research sounds like a scary industry term but you can actually get it done with some basics to help you come up with topics to talk to your audience about.
Market research is basically gathering info to help you get to know your tribe more. It’s important for content strategy because it’s going to help you get out of the cycle of throwing mud at the wall and hoping it sticks when it comes to content creation. Getting right to it...
