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Brett Byron Profile picture
Brett Byron
@brett_byron
Proponent of thinking for yourself. Exploring how knowledge can be better accumulated and retained. Once upon a time @Affirm @Apple @KelloggSchool @CalPoly
Jan 8, 2021 • 8 tweets • 2 min read
A long time ago I worked in #Apple HQ’s retail org, which oversees everything about the stores. From my 6 years at Apple, this unexpected lesson on branding has stuck with me the most.

A peek under the mothership hood 👇 Every single Apple store in the world (now 500+) has identical stone floors and wood tables on which the hardware is displayed. The stone comes from a quarry in Italy. When Apple needs more, they pull massive stone slabs from the quarry and with a crane...