An often overlooked tactic of SEO is "branded search" queries. Improving your branded search can lead to an improved user journey for new and existing customers. In most cases branded queries are easier to compete. A win for customers, win for SEO.

Here are some examples: [brand] + [discount code] - watch out for those pesky affiliates taking their last click commission. Own your discount code search results. Create a landing page that details current & previous codes. Use it as an opportunity to capture email addresses or brand messaging.

Despite the weekly and sometimes heated discussions, SEO has come a long way in the last few years, for the better. It's not perfect but no industry is.

A few rambling thoughts/observations.

#SEO Google has given us access to more Googlers, a much improved Google Search Console and greater actionable guides and comms. Credit to @JohnMu, @g33konaut, @danielwaisberg and team.

There have been a lot of digital marketers that have recently built great products and services to make our lives easier.

Here are a few of them. I'm sure I would have missed some (sorry), just let me know and I will share. Forecast Forge from @RichardFergie

Machine learning-powered forecasts in Google Sheets.

forecastforge.com

I've launched a new tool on my website that might be useful for those wanting to use the Google Knowledge Graph API without needing any coding knowledge. This tool creates a simple public interface, with the ability to export data into spreadsheets. carlhendy.com/knowledge-grap… Attached are some examples of the tool in action. Each output provides a breakdown of entities whilst providing a direct link to the knowledge graph result within Google.

Please be gentle with it 😘