#DSA IMCO talks on targeted behavioural advertising (aka tracking-based advertising aka surveillance advertising) are unfortunately not going into the right direction. Let’s be clear. 1) Consent is already a requirement under GDPR. However, no valid consent can be given to 1/8 surveillance advertising as consent requires elements of transparency and control, made impossible by the opaque tracking industry and the multitude of parties receiving our data (≠informed consent). Thanks to @johnnyryan for also stressing this in last week’s IMCO hearing.2/8