In my thread of the evening I’ll share a very simple customer discovery “program” for early stage #saas. In the past months I realized that many early stage founders mistake what they think is a marketing problem with what is, in reality, a customer discovery problem. They have a 1st version of their product but no stream of leads. So they want to start marketing to solve that.

This month in our newsletter with @ndebock we cover the rise of Brainwave - EEG based startups. Electroencephalography, EEG, consists in recording the electrical activity of the brain (brainwave) thanks to electrodes placed on the head. Here’s a picture of a high end headset. The main advantage of this method to “extract” data from the brain is that it’s non invasive (it’s a headset that you wear / remove). This is why many Neurotech startups chose EEG. They create much simpler / basic headsets that people can use everyday.