1/ Our #SaaS billing @CutshortHQ is now powered by @stripe India. Integration was a bit of work, but well worth it - the platform looks solid and feature-rich. Thanks @andybals and team for supporting us!
2/ During this onboarding, got an opportunity to observe @stripe's working ethos. It is valued at over $10B, but the team is as hungry and responsive as at a bootstrapped startup. From Twitter to email to phone, things moved forward, fast!
3/ And all this effort not for a Fortune 500 company but for a startup with modest payment volumes. Again proves the hunger and commitment to solving a problem over short term numbers. Kudos @collision@patrickc for scaling the org in such a flawless way.
Early stage founders typically get thrown for a loop when they're asked for their TAM. Here's two ways to think about it that both make sense, but not really for the same person at the same time!
Let's say you're a domain expert - 10-15 years in manufacturing sw for auto ancillary units. You know the end users, you've done pre-sales, deployment, you know what their problems are, you even know how to solve some
You decide to startup to solve one of the problems Yay!
The founders of your company hate to see you leave, but also know you're a go-getter. They agree to support you with angel investment, and access to customers. You find a few friends who're hitting a glass ceiling, and want out of mid-mgmt, and into an exciting startup.
In my thread of the evening I’ll share a very simple customer discovery “program” for early stage #saas.
In the past months I realized that many early stage founders mistake what they think is a marketing problem with what is, in reality, a customer discovery problem. They have a 1st version of their product but no stream of leads. So they want to start marketing to solve that.
In the majority of the cases I later realized that it was too early to start marketing, the real issue was that they didn’t discuss enough with potential users so the “product + value proposition + customer / persona” chain was not clear yet.