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Deekshith Nevil Pinto Profile picture
Deekshith Nevil Pinto
@deekshith_np
News Editor at @BiIndia & @weatherindia | Ex @Toyota_India and @iihsin
Aug 29, 2022 • 13 tweets • 9 min read
We at @weatherindia are celebrating 600% growth in monthly web traffic at the end of 50 months of editorial operations.

Along the way, we saw many ups & downs! We learnt critical lessons about digital media, science writing & weather forecasting in India.

Here's a compilation👇 Four years ago, @timesbridge joined hands with @IBM to make weather & science news popular in India with the theme #MausamIsAwesome! Initially, we assumed our audience was very niche & planned to grab their attention with detailed, expertly curated features.

Alas, we were wrong!