Google just cut off 90% of the internet from AI and no one is talking about it.

Last month (Sept 2025) Google quietly removed the num=100 search parameter, the trick that let you see 100 results on one page instead of the default 10. It sounds small, but it is not. You can no longer view 100 results at once. The new hard limit is 10.

Why this matters as people rely more and more on AI tools like ChatGPT for answers: Most LLMs like OpenAI (ChatGPT), Anthropic, and Perplexity rely directly or indirectly on Google's indexed results to feed their retrieval systems and crawlers.

‼️By cutting off the long tail of results, Google just reduced what these systems can see by roughly 90%.

The web just got shallower not only for humans but for AI as well.

Business story behind "Chocolate Chip Cookies Baked in a Jar", 11/28/2009:

My 1st business was an Etsy shop. Started in Ann Arbor after college. Today you'd call it a #sidehustle.

I sold jar cakes: Desserts baked in a jar with a magical 1-month shelf life.

🚪Adore a Jar Bakery Never made big bucks, just some pocket change for beer and the unfortunate fashion trends of 2010 like huge owl necklaces.

This was pre Amazon Fresh and way before Etsy IPO'd. It is so easy to order anything and start a business in 24 hrs today.

🧵 My favorite #CyberMonday deals on podcast gear and recording software...

Plus assorted home office and tech goodies I'm scooping up for travel, electronics, WFH, etc.: Mic
Some of the best podcast microphone equipment is on sale, including the Shure SM7B microphone I love! #CyberMondayAmazon

Amazon Idea List for your full podcast gear setup (Shure mic, Cloudlifter, desk clamp, Scarlet Focusrite): a.co/bLG3btB