I just finished fundraising for @sendwithloops ahead of YC’s demo day.
Here are the unfiltered lessons I learned about raising money for an early stage startup.
This is a series of notes and observations from dozens of calls with some of the best investors in the world.
Stagger your cap. This is a bit of a secret. I talked to a handful founders fundraising right now that didn’t even know this was an option.
Here’s how it works: 1. Start fundraising for a preseed/seed round at a certain cap, 10m-15m is pretty common with web2 B2B SaaS
Mar 23, 2022 • 11 tweets • 2 min read
I have designed apps used by hundreds of thousands.
But, I'm not a designer. 🤷
I just realized that UX > UI.
So we don’t have a style guide @sendwithloops and instead we have a growing list of UX principles that apply to our entire app.
Here they are:
Principle 1
Color is a distraction. If you can’t get it to work in black, white and grays, color isn’t the fix, it’s a crutch.
Sep 29, 2021 • 8 tweets • 3 min read
I almost don’t want to mention this tool, because it's so awesome and unknown, but here we go.
It's a free and easy way to scrape Reddit, Hacker News and other sites for real-time mentions of your competitors or brand keywords.
Here’s how I use it and how you can too 🧵
First - the app looks like it's from the dial up era.
With that said, it works more consistently than most apps I pay for monthly.
Here's the pitch 👇
Sep 28, 2021 • 10 tweets • 4 min read
There’s one type of ad all the most successful B2B SaaS companies are using but nobody talks about.
✅ Easy to create (no designer needed)
✅ They work cross-network (Facebook + Instagram)
And I’ve used them at two companies for a low CAC + high engagement.
Here they are 🧵
First, a little background.
Facebook used to be incredibly strict on including text on your images.
They had an automated system that blocked you from uploading images with really any text showing on an image unless it was minuscule.
This *used* to be their stance
Sep 27, 2021 • 14 tweets • 4 min read
Last week we doubled our conversion rate for organic AND paid users.
We didn't change our ad creative or offer deals.
Here's how I did it. 🧵
First, we sent out an email asking for feedback to all existing free users.
All of my favorite tools have one thing in common. It's likely your favorite apps do as well.
Here's what @notion@figma@slack are all on the same page about. 👇
First, let's agree you want to accomplish these 4 things if you're running a SaaS.
👥 Gain leads at an efficient cost
📉 Manage churn
🔁 Find a scalable method of revenue growth
🌊 Build a moat
So how do you get there?
Jun 23, 2021 • 6 tweets • 4 min read
Here's the list of all my favorite software tools made for *any* budget.
How?
They're all free. 💸
Here's my list of daily free tools I use to grow multiple companies to millions in revenue 👇
Productivity tools: @notionhq - manage your business @SlackHQ - chat with coworkers @WhimsicalPowers - wireframes + flow charts
Google Slides - pretty presentations
Jan 10, 2021 • 6 tweets • 2 min read
Now that my family is getting involved in #BTC I feel like it’s important to remind everyone that this large increase in price is orchestrated by Binance.
The same thing that happened in 2017 is happening now.
Here’s why you need to bail on Bitcoin 👇
In 2017 BTC had a meteoric rise that was fueled by retail investors.
Just kidding, it was fueled by Binance, a crypto exchange that was pumping up the value by “printing” Tether, another crypto that is *supposed to be* backed 1:1 by the US Dollar.