Yes this is systemic. The AIA's Code of Ethics in 1909 condemned marketing and this wouldn't be changed until the 60's(IIRC). But interestingly enough, the figures that are taught in school were all great marketers. They leverage the best distribution channels for their time. 1/n

https://twitter.com/boringarchitect/status/1279818434180775937

The roadmap was some combination of writing a book with a pretty strong opinion on what was necessary to build, teaching position w/or lecture circuit to build clout, use clout to build relationships with trade press leaders, publish built & unbuilt work, exhibit work 2/n

If starting an #architecture firm today, ops stack would be @HubSpot for funnel, @NotionHQ or @coda_hq for wiki, @webflow for website, GSheets, @HyparAEC w/ Rhino for scaled design, Revit for documentation, Bluebeam for QA/QC, Matterport for pre/post 3D capture, @upcodes 1/n I'd start it with a partner who would focus on design while I focused on sales, marketing, and ops. Our first immediate remote hires would be a version of an SDR / biz dev with base + commission and an entrepreneurial designer who wants project ownership & above market comp. 2/n