It's standard when our doctor recommends a drug or a procedure. But we might be surprised if they suggested hypnosis. Complementary medicine, like hypnosis or acupuncture, and herbs, can be effective and less harmful. Why then does standard care not use these practices? #ph260720 Here is an example. Inflammatory bowel disease is an autoimmune condition resulting from chronic gastrointestinal inflammation. IBD is on the rise globally, with prevalence increasing by 85% between 1990 and 2017 (thelancet.com/action/showPdf…). #IBD #ph260720