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Gina Bianchini Profile picture
Gina Bianchini
@ginab
Founder & CEO @MightyNetworks, a community platform. Past: A16Z. Ning. Passionate believer in people magic. Technologist. Entrepreneur. Human.
Jan 31, 2024 • 14 tweets • 3 min read
Some @mightynetworks news, but first a quick story.

After $370M in creator earnings last year, I was staring at a model that told us with 93% accuracy whether a course or community business would succeed.

It came down to just one thing. Not expertise.
Not content.
Not a funnel.
Not affiliates.

What was it?

***The rate and frequency of member connections is the best predictor of the success of a course or community business.***

It came down to people meeting each other.
Dec 20, 2022 • 10 tweets • 2 min read
It's been an incredible week for the book Purpose: Design a Community & Change Your Life. (Actually, it's been an incredible week for many things, but that's a separate tweet)

One concept in particular that's getting attention is a Purpose Inventory. Here's how it works. 🧵 My friend @aaker, a professor at Stanford’s GSB, teaches one of the most popular courses among MBAs called Rethinking Purpose. In it, she reminds students that “purpose is a throughline in your life.”
Dec 6, 2022 • 11 tweets • 6 min read
My first book comes out today. It's called Purpose: Design a Community & Change Your Life.

It's a step-by-step guide to finding your purpose and making it matter—and it's got a website at purpose.co.

Here's why I wrote it. 🧵 Image I teach a course called the Community Design™ Masterclass. Its promise? To help you create a community so valuable you can charge for it and so well-designed it essentially runs itself.

Over 8,000 people have been through it and many have gotten some really great results.
Nov 18, 2021 • 20 tweets • 6 min read
Tomorrow morning we're dropping our biggest release of the year @MightyNetworks.

For it, we chose to focus on engagement. Why engagement? 🧵 Engagement is the key that unlocks:

- Creator independence and ownership
- New, interesting business models
- The next wave of community innovation & ownership

#independentcreator
May 13, 2019 • 17 tweets • 4 min read
1/ A few days ago, my mom sent me an text, “Hey Gina, did you see the Mark Zuckerberg news? He said Facebook was going to focus on privacy and groups. Hope you’re great!” 2/ Like my mother, I had heard the news. Unlike my mother, I happen to be an expert on building groups around interests and passions on platforms other than Facebook.
Feb 15, 2019 • 23 tweets • 6 min read
1/ So, about “The Investor Rebuilding Kleiner Perkins” (which is unfortunately behind a paywall, @jessicalessin). I read it today with a feeling of deja vu.
theinformation.com/articles/the-i… 2/ Let’s start here: "Under Mr. Hamid’s leadership, the firm pledged to improve the diversity of the firm, adding two women to its investment team last fall: Monica Desai, who is focusing on financial investments, and Annie Case, who supports investments in the consumer sector."