Since it's #CanadaDay, I'm drinking Carling Black Label, South Africa's most popular beer and a beer that originated in Canada. So how did a relatively obscure Canadian beer become South Africa's bestseller? It's a story about soccer, advertising and international trade... If you don't live in Quebec and don't buy the cheapest beers, there's a good chance you've never seen Black Label in Canada (I understand that in many parts of the country, only Black Label Ice, "a strong, low-priced ice beer" is available)