Using REGEX in Google Search Console is like having keyword-research super powers 💪

Last year, I discovered a set of keywords, thanks to GSC.

Found my competitor's URL on it that is probably generating 50k-100k PVs/month.

Yes, now I rank #1.

Here's how to find these 👇 1. Open GSC
2. Go to Search Results
3. Add a Filter (select "+ New")
4. Select "Query"
5. Select "regex"
6. Enter: (?i)^(who|what|where|when|why|how)

You will now see the questions (keywords) that your site is getting Impressions and Clicks for

We switched all of our affiliate product boxes from AAWP to Lasso for one of our websites.

June: AAWP
July: Lasso

Results? Let's get into the details! 🧵👇 🔥 July's earnings with Lasso were 106% higher than June's earnings with AAWP.

June: $639.88
July: $1,317.98

"Discovered Not Indexed"

If you have a lot of URLs in this category in your GSC, that's bad news.

Recently John Mueller offered two reasons why Google might discover a page but decline to index it:

➡️ Server Capacity
➡️ Overall Website Quality

Some thoughts from me 👇 1. Server Capacity

An obvious one, but one that ppl miss

Check GPSI to see if Google identifies server issues

Even better, check GT Metrix and look at your waterfall report

If your server is a problem, fix it ASAP

If your website is at least 1 year old, you should be getting organic traffic and making money.

If it isn’t, something is wrong 🛑

Here are the 6 reasons I often see holding websites back 👇 1. Content Quality
Quite often, the content just isn't good enough.

Get an honest appraisal of the content. Is it truly helpful?

Or is it just regurgitating what is already out there?

Or, even worse, is it thin content that was just published as fast as possible?

A busy week in review:

🟢 Shared my $10k case study on a @nichepursuits podcast
🟢 Article on @low_fruits about How to Get Started in Email Marketing
🟢 Emailed about 138% Recovery from Google Update
🟢 Lots of news discussed on Niche Pursuits News

Links below if interested! @nichepursuits @low_fruits $10k case study on a @nichepursuits podcast:

We've doubled traffic for this local vet business in 6 months.

You're probably expecting some in-depth, complicated case study.

But most of the time, simple is what works.

Here's what we did 👇 1️⃣ Basic Site Improvements

The site is on a hosted CMS, so we were limited by what we could do.

But site speed was slow, so we cleaned up image sizes, compression, improved lazy load, and a few other minor things.

Quick work, nothing hard, but real gains

🤯 Starting a website from scratch can be overwhelming...🤯

Given the lengthy feedback loop that publishing and SEO provides, its easy to throw in the towel and give up.

My thoughts on how to survive until you succeed 👇 1. Prepare Yourself

I interview plenty of ppl on @nichepursuits podcast that succeed quickly...

But that probably won't be you.

And that's ok. For most, it takes 1+ yr to see consistent earnings. Prepare yourself for this.

Make any iPhone photo a Long Exposure with this quick trick! 1. Make sure you're taking a Live Photo. This is key!

It is denoted by the circular symbol

🛑 5 Steps to Follow BEFORE Starting a Website

So many of us make mistakes on the first website we start.

🎯 Here are 5 things I wish I knew before I started my first site: 1. Topical Research
➡️ Are there enough products?
➡️ Are the products expensive enough?
➡️ Are there enough topics to write about?

You don't want to be in a niche that doesn't have enough topics. Or, even worse, a niche that doesn't have enough products.

Using REGEX in Google Search Console is kind of like having keyword-research super powers

Find keywords your website is ALREADY visible for, and then do something with them.

Here's how to find these (and what to do when you find them) 👇 1. Open GSC
2. Go to Search Results
3. Add a Filter (select "+ New")
4. Select "Query"
5. Select "regex"
6. Enter: (?i)^(who|what|where|when|why|how)

You can add additional words, like "can", "does", etc

Local business' - SEO is SUCH a high ROI strategy for you:

➡️ very few small business' do any local SEO
➡️ most local websites are incredibly under optimized

Here are the most important things to focus on 👇 1. Set up Google Business Profile (formerly Google My Business)

➡️ Add your Business Name, Address, and Phone Number (NAP)
➡️ Add your Website URL
➡️ Write a keyword optimized Business Description
➡️ Add every single service you offer, write an optimized description for each

What to do after purchasing a website?

🚀 Discover the exact 10-step process we follow after purchasing a site

Plus a detailed 6,000-word case study on our 2-year journey with one site 📈 1. SWOT Analysis

Strengths, Weaknesses, Opportunities, Threats

Don't dive in to the site before doing this. You have to get a look at the landscape before you start work.

This will shape your future choices for where to prioritize your time in the future.

I have a LOT of experience working on sites with images that are WAY too large.

Because I used to be a pro photographer, my agency works on a lot of photographers' websites.

Here are the exact steps we follow for controlling image sizes 👇 First, understand that there are 2 components to images and their "size":

1. Dimensions: the height and width of the image. Obviously, the bigger the dimensions, the larger the image size

2. File Size: represented as "kb" or "mb", this is the total size of the image file

The easiest way to get organic backlinks is to write a blog post based on statistics or include statistics in your post.

If you can incorporate your own data, even better.

Here is a super simple way to get those stats, without much work 👇 Step 1: Determine what broad questions readers in your niche have.

If you don't know (you should), use Reddit and forums to determine.

Note that these aren't keywords you're looking for.

You're looking for broad, question-based topics.

Most use Link Whisper to ADD internal links to articles, which is a great idea.

But did you know Link Whisper makes Deleting Internal Links easy?

Here's WHY I needed to delete 818 internal links recently, and how Link Whisper made it easy 👇 One of my sites was hit hard by the May 2022 update - I've been working hard to improve it

I recently discovered that I had a lot of irrelevant internal links throughout the site.

Most websites have the odd internal link that doesn't make a lot of sense, but this was rampant

The easiest way to get organic backlinks is to write a blog post based on statistics or include statistics in your post.

If you can incorporate your own data, even better.

Here is a super simple way to get those stats, without much work 👇 Step 1: Determine what broad questions readers in your niche have.

If you don't know (you should), use Reddit and forums to determine.

Note that these aren't keywords you're looking for.

You're looking for broad, question-based topics.

I have a LOT of experience working on sites with images that are WAY too large.

Because I used to be a pro photographer, my agency works on a lot of photographers' websites.

Here are the exact steps we follow for controlling image sizes 👇 First, understand that there are 2 components to images and their "size":

1. Dimensions: the height and width of the image. Obviously, the bigger the dimensions, the larger the image size
2. File Size: represented as "kb" or "mb", this is the total size of the image file

Go-to theme/plugin stack:

✅ Generate Press
✅ Generate Blocks
✅ RankMath
✅ AAWP
✅ Async JavaScript
✅ ShortPixel
✅ Link Whisper
✅ Table of Contents Plus
✅ WP YouTube Lyte

Did I miss any?
#wordpress #website #plugins And... no, I don't use WP Rocket.

Love the plugin. We work with it on a lot of client websites.

But we can pass CWV without it, so I don't add it.

Stop writing about a product's features

People don't buy the features in a product

They buy the benefits it gives them

You need to leverage this simple principle when writing copy for your website, landing pages, and emails

An example 👇 Many think that Apple was the first to release a portable MP3 player (iPod). But they weren't

The first MP3 player released was by Saehan Information Systems in 1997

Apple was just the first to make it popular

90 seconds to find a treasure trove of low competition, question-style keywords.

You're probably not using this tactic, and its really really simple to implement.

Here we go...

#seo #keywordresearch 1. Open Ahrefs
2. Put "quora.com" into Site Explorer
3. Go to Organic Keywords
4. Search for a seed keyword that you want to research

For this example, I chose "mango"

Yesterday I shared about how to use REGEX and Google Search Console to find question keywords.

I found a term I was NOT using in my article. I added one word to the article once

Today, the article jumped from #9 to #5 for the keyword This is an interesting situation to point out, bc its probably happening to you as well

I was already using the first part of this keyword... I just didn't have the word "naturally" in the article

BUT I did already mention natural solutions. I just didn't use that terminology