7 questions to ask yourself when you're feeling overwhelmed and stuck 👇 1. Is that so?

We often get stuck because we believe something is or has to be a certain way.

This question challenges your underlying beliefs.

I've completed 1000 days of intermittent fasting (mostly 16:8).

It has become one of my keystone habits for staying healthy and fit.

8 lessons on how to get started, managing hunger, and the psychology of eating 👇 1/8 It’s easy to get started

Just skip breakfast and make lunch your first meal of the day.

(This simplifies mornings tremendously.)

When I’m getting hungry in the morning, I just drink more water (add some lemon).

📣 Exciting News: I'm joining @fortelabs as Marketing Manager

I'm taking on the mission to...

• reach more people worldwide with our message of personal productivity and knowledge management

• launch new products and more cohorts of BASB

• elevate our students' experience I'll be working closely with @MarcKoenig_, Director of Content, to grow our audience and find out what it looks like to take an online education business to the next level.

I've been interstitial journaling for a full year 📝

Here's what I discovered about procrastination, decision-making, and productivity 👇🧵 First of all, what does interstitial journaling even look like?

Basically, I have a daily note where I write down everything I do.

Whenever I'm switching from one task to the next, I'll write down the time, what I've just done, and what I'm going to do next.

9 elements for a lively Zoom session 🖥

To keep your participants engaged and prevent them from mentally checking out, add one of these every 10-15 minutes.

The change from one "mode" to another will jolt your participants into attention.

👇🧵 1/9 Group discussion

Ask a question or give a prompt and have participants share their answers.

• Ask open-ended questions
• Give examples of what an answer could look like
• Don't be afraid of the pause
• Use raise hand button to avoid people talking over each other

📣 Announcing Course Creator Lab 📣

Over the last 1.5 years, I’ve worked with dozens of course creators to launch, run, and scale their courses.

What I learned went directly into over 135 atomic essays, templates, & checklists.

Now, you can find all resources in one place 👇 Course Creator Lab is full of free resources to help you launch 🚀, run 🛠, and scale 📈 your online course.

Check it out here and bookmark it:

coursecreatorlab.co

How to create a standout experience on Zoom:

It's the small but important details that make the difference and wow your audience.

Here are 12 tips to take your Zoom sessions from "amateur hour" to "even better than an in-person meeting."

👇🧵 1/12 The most important tip: Don't run your Zoom sessions alone.

Have an assistant or your course manager take care of the logistics so you can fully concentrate on teaching and engaging with your students.

This takes a huge weight off your shoulders.

Copywriting always follows 4 stages.

Here's what to do in each of them and resources to help you get started.

👇🧵 🔬 Researching

Great copy doesn't appear out of thin air – purely conceived in the imagination of the copywriter.

It's based on a deep understanding of your prospects' pains, goals, and objections.

When they read your copy, they should feel like you're reading their mind.

You can't expect your audience to automatically believe that your course can deliver the transformation you promise.

That's why you have to prove every claim you're making!

Here are 8 elements of proof for your LP, starting with the most powerful and trustworthy ones 👇🧵 📹 Video testimonials

Your students record themselves or you can clip parts of Zoom calls with their permission.

To make them more objective, you can even hire a third-party company to interview your students and produce the final videos.

Every course creator should have at least a few 1:1 calls with their students.

What you uncover can help you improve your course and marketing!

But you want to ask the right questions so you don't waste everyone's time.

Here are 8 questions to get you started👇🧵 ❓ What specifically was happening in your life and business that made you decide to sign up? What was at stake for you?

➡️ Ask to uncover their previous status quo and where they were coming from.

Are you having 1:1 conversations with prospects, clients or students?

Great!! You can get a glimpse into their lives and uncover how you can help them best.

But you want to make the most out of every call.

Follow these 8 rules for better, more insightful conversations 👇🧵 ☎️ Ask for permission to record the call.

When you're recording, you don't have to worry about taking notes during the conversation and can be more present.

Use a tool like @otter_ai to transcribe the recording.

5 lessons learned from publishing 100 atomic essays 💯💡

With #ship30for30 onboarding week starting today, I want to share what I've learned in the last 3 cohorts.

Hope new and old shippers alike will benefit from this thread.

🧵👇 ⏳ Without a writing routine, everything falls apart

My ideal workflow looks like this:
• Decide in the evening what I want to write about the next day and jot down a few bullet points.
• Write the essay first thing in the morning.
• Edit and publish just before lunch.

5 common copywriting mistakes course creators make on their landing pages.

And how you can avoid them and do it better.

👇🧵 Mistake #1: Making your course name your headline

Your headline is THE most important element on your page. It decides whether someone keeps reading or closes the browser tab.

But the name of your course is likely not enough to entice people to keep reading.

Do you offer a premium tier in your online course?

Here's why you should consider it and how to do it without adding much more work to your plate.

👇🧵 You already know the 80/20 rule.

You've probably heard that 20% of your customers will bring in 80% of your revenue.

I only *really* understood what that meant for courses after reading this article about pricing strategy on Inc.:

inc.com/leonard-kim/yo…

Your course won't sell itself, unfortunately.

But if you're anything like me, self-promotion makes you uncomfortable.

I'd never want to go for the hard sell.

But there's another way 👇🧵 As course creators, we are educators. And can use these strengths in our marketing.

How? By becoming your audience's trusted guide.

What should I work on?

As creators, we have almost infinite options of things to work on, rabbit holes to go down, and opportunities to pursue.

Saying yes to one opportunity means closing yourself off to another.

Here's how to make better decisions as a creator 👇🧵 I asked my mentor Pauline: How do I know which are the right options to pursue?

How do I make sure that I don't get distracted by shiny objects and feel like I'm being pulled in too many different directions?

Her answer: Define your Unshakable Why.

Copywriting can seem intimidating.

How do you start writing a landing page or sales email?

Here's my 5-step copywriting process to get you from blank page to ready to publish 👇🧵 0. Gather your raw material

Everything starts with research.

You want way more material than you could use in your copy.

Capture conversations with your clients about their challenges and goals, personal stories, industry insights, and anything else that could be useful.

How to launch your course even if you don't feel ready...

Truth is: You'll never *feel* ready.

Yes, there is still so much to learn. So much to research. So much to strategize.

But maybe, what you know now is enough.

It's time to put your assumptions to the test 👇🧵 Here's why launching your course before you've every single detail figured out pays off:

You'll validate your idea and discover if people are willing to pay for it. If not, you can pivot quicker without wasting time chasing something that isn't viable.

One thing I regret: Not being active on Twitter sooner.

Since last year, I've gained 2k followers, had conversations with incredible people, and new opportunities come my way.

Reflecting on this journey, it all boils down to 3 things: content, community & consistency 👇🧵 CONTENT: Education > Promotion

"People treat social media interactions the same way they treat real-life interactions: helpful people are valued whereas self-serving people are ignored." – @mkobach

The number one rule is to give value, always.

How long should your landing page be?

I get this question a lot.

Between the lines, there's a fear of adding too much text and losing the reader's attention.

Because people don't have the time and patience to read online, right?

Well, they do if.... 👇🧵 People consume long-form content all the time. If it's something they're interested in, and there's a chance, it will solve one of their problems.

Your page can never be too long, only too boring.

Even a short page can be a total snooze fest.

How do you go about naming your online course?

Wait for the Eureka moment when the perfect name suddenly reveals itself? (That might never come. I've been there.)

Here's a more strategic way.: This 4-step name creation process 👇🧵 Step #1

Make a simple table to capture nouns, verbs, and adjectives that you associate with your course and the transformation you create for your students.

Set a timer for 10 minutes and start writing. Don’t censor yourself.