Does behavioral science have anything to say about the effects of a solar eclipse? If you witness today's eclipse, you're almost certain to experience awe. Here's what you should know...
Awe is "the feeling of being in the presence of something vast." How can awe change you?🧵 Experiencing awe makes us more prosocial. That is, we're more open to helping other people after a run-in with awe. Today might be a good day for charitable giving and generosity in the U.S. 👉 bit.ly/3vIaqNK

Thinking of making a #NewYearsResolution for 2023? Here’s what #science says about whether and how to proceed… 🧵 First, you’re in good company. Lots of people use fresh start dates like new year’s to motivate goal pursuit. If Jan 1 gives you a sense that your past failures are history and makes you think big picture about your goals, great. No reason not to lean into it! Cc: @hengchen_dai

37 behavioral scientists designed a
23 condition megastudy testing different sets of
1-2 text messages to boost vaccinations among
689,693 @Walmart pharmacy customers
430 forecasters tried to predict what worked
NOW our results are out in @PNASNews... 🧵
pnas.org/content/119/6/… What SMS nudges worked @Walmart to encourage vaccination?
1. All text reminders were better than nothing
2. Repeated reminders outperformed one-time reminders (nagging works)
3. The top performing message conveyed that a flu shot was "waiting for you" (endowment effect style)

Let's get the #BehavioralScience of booster rollout right. Tips (a🧵):
1) Pharmacies, docs, + - everyone who gave 1st and 2nd doses: queue up (multiple) text reminders to everyone eligible for boosters to spread the news.
2) Tell patients you've got a booster "reserved" for them. Why text with these (repeated) reminders you ask? Why are we telling people to "claim" their shots that are "reserved" or "waiting" for them? The science supports it:
Exhibit A: pnas.org/content/118/20…
Exhibit B: papers.ssrn.com/sol3/papers.cf…
Exhibit C: nature.com/articles/s4158…