Let Clothes Be Clothes Profile picture
Campaign challenging gender stereotypes in the design & marketing of childrenswear, est 2014 🌟 Tweets @francescacircus
Sep 25, 2020 6 tweets 3 min read
And yet, this is under "parent resources" on the @Mermaids_Gender website. Tell me Kelly isn't all about gender stereotypes...

✅"no interest in traditional boys toys like cars and Dinosaurs"
✅ "loves bracelets"
✅"looks longingly at girls in dresses"

And it goes on ✅He likes Princess costumes
✅Wears sparkly pink dresses and tiaras
✅"I couldn't cope with this ⬆️ behaviour"
✅MAKE him be a boy with boys toys and clothes
✅He wants "girls aisle" toys and clothes
Aug 28, 2020 10 tweets 4 min read
We are also extremely concerned about the ‘affirmative’ model, especially as v.young kids are being pigeonholed (AGAIN) and flagged as trans for liking toys/clothes marketed for the opposite sex. @jk_rowling #IStandWithJKRowling
jkrowling.com/opinions/state… This includes "parents resources" on the Mermaids website which follows the story of Kelly:

"We started to let Evie (4) bring girls’ clothes & toys into the house, and when she was five she told me her biggest dream in the world was to own a dress"
Aug 16, 2020 9 tweets 3 min read
OK, so kids need school shoes they can wear all day, 5 days a week, in all weather. They need to be practical, comfortable and waterproof. What girls don't need are high heels, and "ballet flats" that have no support or way of staying on the foot. Here's why Image Because of the difference between a child’s foot and an adult foot, the best kind of shoe is one that has been formed to match the foot’s developmental anatomy. Inc a thin and completely flexible sole to support and facilitate a full range of movement.
Aug 11, 2020 4 tweets 2 min read
Ads on @guardian app for @Minecraft, take you to an Amazon shop which markets their whole #Minecraft range as "for boys" - including useless descriptions like this... #gendermarketing is a big problem, yet Guardian is supporting stereotyping of kids...! Image And yes, this is a swipe at their "genderqueer generation" section. They're quite happy to allow gender marketing on their app though...
Jun 27, 2020 10 tweets 2 min read
Full article here under "Parents Resources" under the homepage navigation "parents" - mermaidsuk.org.uk/parents/resour… Title: Kelly, 40, is mum to Adam, nine and Evie, seven, who transitioned to live as a girl 2015. Here Kelly, who is married to Andrew, 46, explains how Mermaids have helped her family.
Jun 24, 2020 11 tweets 2 min read
No! I can't begin to express how harmful this silly article is. Surely this isn't common thinking?

"I leaned down and quietly hissed, "This is the boys' section. You have a girl's body. These clothes are not made for your body." parents.com/parenting/my-t… "When we got to the school, the other girls were in puffy princess dresses. Most of the boys were in suits, and there was my daughter, straddling both worlds in her blue polo top and pink pants." 🙄
Nov 21, 2019 4 tweets 2 min read
Only boys like Reindeer at Christmas? @jlandpcustserv meanwhile, girls get... Image Yes, it's pink. Oddly this "deer" has antler buds, yet the only species of deer where females grow antlers are.... Reindeer! Also, it's asleep 🤷‍♀️ Image
Nov 21, 2019 4 tweets 2 min read
This Christmas, we advise our followers to consider boycotting @jlandpartners Childrenswear. Sadly their commitment to "not gender stereotype" isn't reflected in their online range. Popular: Dinosaurs (59 boys, 7 girls), Astronaut/Space and Unicorns etc all stereotypically split. Image I think when we started talking to @jlandpartners we expected big things, a high street leader who would not use stereotyping for quick profits. When Caroline Bettis (Head) told the press they were committed to not stereotyping, it was a fantastic moment for us.
Aug 28, 2018 4 tweets 2 min read
. @clarksshoes school shoe shopping! But wondering why my 10 year old was offered 4.5cm heels when NHS guidance says no heels for children more that 4cm, and even then for occasional use only. I can't see my daughter running around in the playground in these... Image What she asked for... Image