A thread on why #tiktok early adoption phase is over & why that means you should stop prioritizing it for your content🔑
(Ok don’t actually stop making TikTok’s but do read this and plan accordingly)👇
(1) Early adoption phases of a platform or product typically present a unique opportunity for fast growth.
#TikTok was no different, the content creators who were on it early (2020) saw vitality hit with ease on the now infamous #FYP feed.