Director of Consumer Equality @OgilvyConsult
Author "Story of Now: Let’s Talk About The British Empire" @HachetteKids
Podcast 'The Shelina Show' @Globalplayer
Jan 24, 2021 • 16 tweets • 4 min read
The ugly and dehumanising we talk about 'old' people makes me RAGE and it should make you rage too. Let's stop with the ageist remarks. A THREAD.
Last week I took my parents for their second round of Covid-19 vaccination. While waiting for our turn, it struck me how many adult children had brought their elderly and frail parents to the middle of nowhere on a dark, winter afternoon, to protect them from the pandemic.
Nov 19, 2020 • 10 tweets • 2 min read
The uncertainty and disruption facing us for Christmas is heartbreaking for so many. But while this might not be the longed for Xmas, as a Muslim who experienced Ramadan and Eid in total lockdown I want to share there ARE positives no matter how hard to see, and there is hope
The pressure to create the perfect festival is off. No more competition to broadcast an Instagram-ready lifestyle. The occasions become not for others or for show, but for ourselves. And that cliched thing about rediscovering the “true” meaning of the holidays? Completely true.
Jan 26, 2020 • 16 tweets • 4 min read
At first glance this appears to be about a prince, but the real story of #HarryandMeghan is about our own reactions. Rarcism, sexism, modernity, equality...
We could have told this story a different way, and the outcomes would have been transformative. So why didn't we?
THREAD
If someone wrote Cinderella’s tale today, her character might not wait around for a prince to come and save her. She would, instead, be given a career and aspire to financial independence.
Oct 28, 2019 • 12 tweets • 7 min read
A THREAD. How hate is created and propagated: a small personal case study.
"If you don't like our country - leave."
1/ Last year I worked on a first-of-its kind report about Ramadan in the UK called "The Great British Ramadan." The UK's 4 million Muslims spend around £200million during this period, making it the UK's largest spending season after Christmas and Easter. ogilvy.co.uk/news/great-bri…
Jul 18, 2019 • 15 tweets • 4 min read
In 2016 I was named by Campaign Magazine in their top 10 trailblazers of the year for the work I am doing on Muslim audiences and representation. For someone who came to the industry as an outsider, that meant a great deal campaignlive.co.uk/article/top-10…
It also felt like an industry recognising that it needs to change itself and the way it engages with the world around it. And since then there have been huge strides in opening a conversation about how the industry can do better.
Mar 26, 2019 • 11 tweets • 6 min read
This is an object lesson in who is allowed to talk about racism and how minorities who raise the subject are told they’re playing the “race card” or “give it a rest” @DavidLammy@George_Osborne make almost identical comments but responses on Lammy’s thread are angry he raises it
Here are some examples from the thread @DavidLammy tweet responding to @bbclaurak describing the “grand wizards” as a reference to the KKK
It's a contradiction to insist Muslim women need to be 'saved' and that feminism will 'liberate' them and at the same time when Muslim women seek choice like any other consumer, and actively want to take part in sports and public life, they are denied bbc.co.uk/news/world-eur…
This brand is happy to sell the sports hijab in Morocco and make money from it there, but won't stand up for its brand and its consumers in France