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Mimetic desire is wanting "according to the desire of another"—we want what other people want *because* they want it. But we almost never realize we're doing this. We live under the illusion of the Romantic Lie. The path to the objects we desire is never straight, but curved.
The fox in Aesop's fable of the sour grapes in a Romantic Liar. The only reason he was able to convince himself that the grapes were sour is that he was alone. Had there been a rival fox who wanted them, he wouldn’t have been able to walk away.