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Matt Hodges Profile picture
Matt Hodges
@mattnhodges
Work: Early @atlassian, @intercom, @loom. Now @heyequals. Life: Husband. Dad. MTB. Skier. Baker. Cook.
May 3, 2022 • 13 tweets • 3 min read
“Matt, I need to hire a product marketer. What should I look for?”. I'm asked this all the time. Spoiler, it’s not a simple answer.

In a role that’s expected to wear many hats + be a jack of all trades, don’t fall into the trap of hiring masters of none.

A #productmarketing 🧵 Having been both a PMM + PMM leader, I’ve built high-performing teams at 3 x 🦄s. I made some great hires + some not-so-great hires along the way. 😅

With some wins + many mistakes under my belt, here are the top 10 traits that consistently separate the best PMMs from the rest.