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Margot Bloomstein Profile picture
Margot Bloomstein
@mbloomstein
Author, speaker, and content strategist: TRUSTWORTHY (March 2021 from Page Two), CONTENT STRATEGY AT WORK (2012), and BrandSort (2016). Liberal and dog lover.
Mar 2, 2021 • 21 tweets • 14 min read
So what's in #TrustworthyBook? THANK YOU FOR ASKING. The three-part framework draws from interviews and examples with brilliant, thoughtful, and generous leaders in marketing, design, and content strategy. Here are some of the highlights! 🧵 Trust starts by maintaining a distinct and consistent voice, visually and verbally. Who better to unpack that idea than the original creative and editorial team at @BananaRepublic? Remember their catalogs? #TrustworthyBook offers lessons from them for so many content types. 2/20 Closeup of catalog showing portmanteau jacket and Hunter S.
Jan 8, 2020 • 7 tweets • 4 min read
Trusted content used to be infallible, concrete, and privileged.

How do you build trust now? Acknowledge uncertainty. Describe the process. Let readers share in evolution that is vital, vulnerable, and human. From @NPR: no weakness here. (Grab from npr.org/2020/01/07/794…) Footer on @NPR article: This is a developing story. Some things reported by the media will later turn out to be wrong. We will focus on reports from officials and other authorities, credible news outlets and reporters who are at the scene. We will update as the situation develops. @NPR Let's unpack that footer. It's clear, brave, and informative--pillars of good journalism, but key to any good content that aims to engage and motivate its audience.
Mar 6, 2019 • 13 tweets • 3 min read
Dearest Virginia, tho’ we set out with good favor shining upon us, that fortune was not to last. Alas, the empty middle seat was ours to lose! It has been taken, and with it, my hopes to return to you in good cheer. Pray our FlyFi holds steadfast, and with it my love for you. Dear Virginia, the foe is upon us! Where one we saw hope lies only threat: our gentleman to the east, he of the middle seat, has staked an early claim on Arm Rest. He holds ground with neither eye contact nor comment! We do not abandon the cause, as I vow to never abandon thee!
Sep 13, 2018 • 7 tweets • 3 min read
As we talk about conference codes of conduct and creating more inclusive events and diverse stages—no more #manels!—I want to share a recent conference experience about an upcoming event at which I’ll be speaking and teaching. (thread) Next week the @Fluxible UX conference is in Kitchener-Waterloo, near Toronto. Now in its 7th year, it promises “an inclusive, cooperative environment where everyone is welcomed, open dialogue is encouraged, and all perspectives are appreciated.” Let’s unpack that vision! (2/?)