🧵 [A Long Thread] How we should transform product companies work and knowledge management processes, help them invent better solutions and build things faster 🐌 → 🦉.

Context: Product B2B SaaS startup, post-round A, 50-100 people.

Read on → ... 🧘 Now. A product company uses many tools:
• Notion — company wiki & product management
• Jira/Linear — soft. dev.
• Slack — chat
• Asana — projects in marketing & non-IT teams
• Intercom — chat + user guide
• HubSpot — CRM
• Canny — feedback portal
• Miro — diagrams

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🥦 [Thread ↓] 5 best books for entrepreneurs I read in the last several years:
1. Crossing the Chasm by Geoffrey A. Moore
2. The Mom Test by Rob Fitzpatrick
3. Creativity, Inc. by Ed Catmull
4+5. Flow by Mihaly Csikszentmihalyi + How to Cook Your Life by Dōgen 1. Crossing the Chasm by Geoffrey A. Moore. The main idea: start with small enough niche → win it → expand to other niches. It has the best market definition I've seen: "markets are made up of people who reference each other during the buying decision".

[Thread ↓] How to start your own product (if you’re a programmer). 1/ 🛵 Do: Learn (more) about #design
Design is about looking deeper into the essence of things, defining their purpose and utility. Try looking up what Dieter Rams did, read some Donald Norman, plunge into the history of graphical interfaces, wander around in design museums.

🚷 10 things we don't do in marketing (anymore). The thread. ↓ 1. We don't try to trick search engines and put our content higher than it should be organically