They dissect Twitter threads, and share actionable frameworks you can start using today to make sure your writing captures the eyeballs it deserves.
Some key lessons + video 👇🏻
😮 Tap into emotions—think about how you want your audience to feel
Aug 3, 2021 • 8 tweets • 2 min read
🔮 The Future of Online Education
@gaganbiyani talks with @APompliano about the future of online education, cohort-based courses, Maven, and more.
Biggest takeaways + video/episode 👇🏻
On the education industry:
🔟 People have become a lot more optimistic about online learning in the last decade
⚖️ Traditional education is losing its appeal as costs continue to rise
📈 Online education is becoming more viable as online courses improve in quality
Aug 3, 2021 • 5 tweets • 1 min read
Here are my top 3 essays from Ship 30 for 30—in terms of impressions and likes, in the order that I wrote them!
😩 Cohort-Based Courses Are Too Much
💩 Course Completion Rates are bullshit
🌍 Introducing Open World Courses (OWCs)
👩🏻💻 @wes_kao on making online courses more accessible
@rohitmal talks with @wes_kao about online courses. They actually talk about a lot more than making them accessible.
Biggest takeaways + video 👇🏼
📣 Learn sales, marketing, and copywriting—as a creator, it's your job to convince buyers
May 24, 2021 • 7 tweets • 2 min read
🧶 How Andrew Barry created the curriculum for #ODCC1
@Bazzaruto takes us behind the scenes of creating the curriculum for On Deck Course Creators.
Biggest takeaways + video 👇🏼
🧱 Think in first principles: reflect, deconstruct, reconstruct
🚩 Start by defining pillars and high-level buckets of knowledge—these are milestones
🧠 Brain dump a list of topics under each pillar—this is ever-changing, so keep iterating
Apr 19, 2021 • 9 tweets • 2 min read
🚀 A framework for Course-Market fit
Courses are complex systems with interdependent parts (levers) influencing one another.
@wes_kao presents the Course Mechanics Canvas, and 12 levers you can pull on to design and deliver a top-notch CBC unique to you!
Summary + article 👇🏼
Here are the 12 levers:
🕐 Length
🕑 Number of students
🕒 Price
🕓 Intensity
🕔 Project-driven
🕕 Group interaction
🕖 Coach involvement
🕗 Instructor involvement
🕘 Production value
🕙 Pre-recorded content
🕚 Application process
🕛 Cohort frequency
Apr 17, 2021 • 4 tweets • 2 min read
💡 5 Insights From Taking A Live Cohort-Based Course
@benlcollins shares what he's learnt about cohort-based courses through his participation in Keystone Accelerator (by @BillyBroas), and five key takeaways that he plans to apply to his own course:
Summary + episode 👇🏼
🤘🏾 World-class content, community, feedback, accountability → transformative experience
🤝 New human connections and the diversity of the group are as valuable as the content
(cont.)
Mar 15, 2021 • 9 tweets • 2 min read
The Future of Education is Community: The Rise of Cohort-Based Courses
@fortelabs presents the 4 Waves of Online Education, from MOOCs to cohort-based courses:
A summary… 👇🏼
1️⃣ MOOCs: bringing traditional educational content online
2️⃣ Marketplaces: giving ordinary people the platform to earn money through teaching
3️⃣ Toolkits: giving instructors control over distribution + pricing + the student experience
Mar 15, 2021 • 4 tweets • 2 min read
Yesterday, I didn't share a weekly update for #buildingxebel
No one noticed. As common wisdom says, very few people will notice these things, and the ones who do, don't care! 😅
I barely managed to write up my newsletter—sending it out only 15 minutes late! 🎉
What started out as a short, curated newsletter, now takes up a tremendous amount of time and energy. Summarising is hard!
I have so much respect for people who write book summaries! 🤯
Feb 22, 2021 • 8 tweets • 3 min read
How to run a cohort-based course
@julia_saxena has plenty of practical tips on this—possibly the most actionable piece of content I've shared in my newsletter so far! 💯
First, a summary… 👇🏼
🔦 Make sure students always know what to expect, when, how, and where
🗓 Set up a separate calendar, schedule Zoom calls on it, then share it with your students
✍🏻 Design an elaborate onboarding process to better understand and help your students