1) My response is that this analysis came from someone who has never studied the method. How do you get to the Jobs-to-be-Done Growth Strategy Matrix?

jobs-to-be-done.com/the-jobs-to-be…

https://twitter.com/JonnyBrdshw/status/1042501417897013249

2) We do this every day for clients. Lots of clients. Over a thousand studies to date. What shall we compare that to?

Here's the original Organic Growth Paths from Strategyn...

1) Alan asks a question...

@Twitter #JTBD #Pleasehelp 2) Since I'm a long-standing member of the #JTBD community I thought I would help him out; since this seems to be the first question Alan doesn't have an answer for...

(1) So, the reality is that not everyone is looking for whiz-bang breakthrough innovations. After all, our economy is built on existing businesses, and sometimes that just want to figure out how to grow. The common desire is to expand geographically #jtbd (2) For example, there was a time (2001) when Bosch was not in the North American "market" for circular saws. The "market" was fairly mature when viewing it through a traditional lens. They wondered if there were any hidden opportunities that the incumbents had missed #jtbd

(1) If you ask each of your peers to define the term "customer need" you will get just as many completely different responses. If you ask them how to put one to paper, the same #jtbd (2) If you ask customers what their needs are, you'll get even an array of responses, mainly related to your product, and expressed in many different ways...anxieties, delighters, requirements, features, wants, delighters, must haves, specifications...and so on. #jtbd