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Mikko Piippo 🇺🇦 Profile picture
Mikko Piippo 🇺🇦
@mikkopiippo
Tweets in 🇫🇮🇬🇧🇩🇪 🔶 The best thing about #digitalanalytics is that you can always find new and interesting ways to procrastinate.
Mar 23, 2023 • 7 tweets • 3 min read
Random opinions about #digitalanalytics

😈 It isn't easy to show positive ROI on investments in digital analytics. Why? Because companies invest too much in data collection and need more analysis and activation. 😈 Marketers mistakenly believe that digital analytics is just another name for #GoogleAnalytics. No, digital analytics means the process of analysing data from digital platforms.