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Carey Morewedge Profile picture
Carey Morewedge
@morewedge
Professor of Marketing / Everett W. Lord Distinguished Faculty Scholar @ Boston University. Researches causes, consequences, & correction of biases.
Jul 15, 2020 • 6 tweets • 2 min read
Ok, now I'm emboldened. More unsolicited #sciencewriting advice. Today's is on titles.

The words in your title are the most important words in your manuscript. The title is seen when people do a google scholar search, and it determines whether ppl read your paper, so...

1/6 All people who see your paper read the title.
A small percentage read the abstract.
Maybe .01%? read your paper. (The ~CTR of a banner ad.)

Better titles leads more ppl to read your abstracts, papers, and cite your papers. Here are three suggestions...

2/6