Consultant, Change Agent, @UMich Faculty. Expert in what to say, when to say it, and how to roll it back. Social is a Tool ≠ Solution™ Add Value, Not Noise.
Mar 14, 2022 • 20 tweets • 13 min read
Two years ago today, I received my first call to script & coordinate a video, combining campus 'celebrities,' to deliver critical #COVID19 messaging. The approach became a cornerstone of our comms strategy, culminating today, with our mask optional release
With my past experience building the @MIGovernment digital footprint, and strong @MichiganStateU connections, the initial concept brought on-field and on-court coaches, and campus athletics leadership, together for a cause.
