Two years ago today, I received my first call to script & coordinate a video, combining campus 'celebrities,' to deliver critical #COVID19 messaging. The approach became a cornerstone of our comms strategy, culminating today, with our mask optional release With my past experience building the @MIGovernment digital footprint, and strong @MichiganStateU connections, the initial concept brought on-field and on-court coaches, and campus athletics leadership, together for a cause.