How to #wardleymaps with people who don't (yet) care about or know mapping: 1) Don't explain anything about mapping. 2) Do value chain as a stand-alone exercise. 3) Reason about evolution stage for each component, still no map. 4) Place on map and talk anticipation & movement.👇🏻 Each step valuable on its own, without needing to grasp full complexity of mapping from the start. Easier to stay focused on the contents of what's being mapped and the expertise in the room, rather than on the framework itself.