Data Science Applications @Shopify

In this thread I'll highlight some important pieces from a variety @ShopifyData & @ShopifyEng blogs where they discuss applications they've built that I think would benefit Data Scientists.

#DataScience Contents:
1. How Shopify Capital Uses Quantile Regression To Help Merchants Succeed
2. How to Build an Experiment Pipeline from Scratch
3. How to Use Quasi-experiments and Counterfactuals to Build Great Products
4. Categorizing Products at Scale

The Evolution of Kit: Automating Marketing Using Machine Learning - @ShopifyData and @ShopifyEng

This thread will pull some interesting elements out of shopify.engineering/evolution-kit-…
by @vincentchio

Contents
1. Intro
2. Motivation
3. #ML
4. New Businesses

#chatbots 1 Intro
"As a virtual assistant, Kit interacts with business owners through messages over various interfaces including Shopify Ping and SMS."

Kit serves as a nice UI to make ads and helps them
"create more effective and performant ads through marketing recommendation"

Measuring Churn and CLV
(Thread)

Contents
1. #Churn
2. #CLV

Resources:
- How @ShopifyData Merchants can Measure Retention shopify.engineering/how-shopify-me…
- “Counting Your Customers” the Easy Way brucehardie.com/papers/018/fad…
- lifetimes lifetimes.readthedocs.io/en/latest/Quic… 1.1 Churn | Definition
"Far too often businesses define churn as no purchases after N days; typically N is a multiple of 7 or 30 days. Because of this time-limit, it arbitrarily buckets customers into two states"

But different customers buy at different frequencies?